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Executive Programmes Research

Research is a major part of business life. At the School of Business we are actively involved in research. Our Executive Education staff members are leaders in market research and are regularly called in as consultants on business projects.

The MBA and the Master of Entrepreneurship all contain a business project component. For the MBA programme's 540 business/consulting project (equivalent to four months full-time work), students work with employers to identify and resolve business issues facing the company. The Master of Entrepreneurship's incubation project (ENTR 425) involves students working with a local entrepreneur or on a venture of the own, putting into practice what they have learnt and reporting on the experience.

The Executive Education unit includes an applied research section which has been developed to work with businesses to address issues impacting on them. The research arm conducts market research for organisations of all sizes, whether your research needs are a basic two page questionnaire or a comprehensive market analysis. The applied research arm customises projects to best meet the needs of clients, and have the proficiency to ensure your project runs smoothly and obtains the desired outcome.