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ECON 209
Managerial Economics
18 points. Not offered in 2009.
Overview
An analysis of business economics from the perspective of the firm,
with an emphasis on techniques and modes of thought that are relevant
to their operation. Topics include demand, costs and pricing; profits,
risk and uncertainty; the entrepreneurial function; managerial motivation;
product life cycle and pricing; monopoly and oligopoly; product
differentiation and advertising; takeover and merger; innovation
and technological change, R & D, intellectual property; company
growth; industry case studies.
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